Indian obsession with fair skin is well known. Since decades Indians have treated dark skin as a “disease” which needs to be “cure” . If you’re a brown girl in India , aunties coming up to you with remedies to lighten your skin tone is not an alien concept. From tumeric to lemon , honey to sandalwood aunties have plethora of ridiculous remedies .
It’s just so ironical that the color which makes indian distant from others is treated as disgrace in it’s own country . Your academic qualification , you inherited skills , your myraid capabilities , your personality EVERY THING is secondary in estimating your worth because it’s your skin color which will decide your destiny.
There are so many instances of girls being rejected for marriage stating she was “too dark”. There are numerous reports of rejection in jobs stating “not enough appealing “. And automatically all these combined have resulted in lack of confidence among young girls. And fairneds industry took this under confidence as their opportunity to flourish in India. As per reports , revenue of fairness industries is estimated to be $20 millions in India. From creams to face mask , from face wash to skin lightening treatment there are dozens of products and services included in this industry.
It’s 2020 and Indians obsession hasn’t declined a tiny bit. Enforcement by societal pressure have led lakhs and crore of girls opting for skin lightening treatment with a hope of getting acceptance from society.
An attribute which is completely out of the control of the person is given the utmost importance here. When did skin color become so important ? How can someone’s color of skin be the parameter of self worth ? How can someone’s skin be a essential tick box while recruiting , while fixing marrige ? Will this fair obsession will ever leave us.
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